Amy Jo Martin, CEO of Digital Royalty
we guide - you grow.
"it is a dialogue -
not a monologue"
Social Media Lab
Social Media Workshops für
deinen Unternehmenserfolg.
Claudia Ziegler
wow! unfiltered
Whether it's a commercial or a post - I'm always aware of the responsibility that words make a difference. I stand for responsible, public communication. One that is authentic and sincere, one that is not pretending, disguised, or misleading. I try to live and implement that with every project!"
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Christina Selwicka
FavArt Productions
I just think it's wonderful that good ideas are given a stage through social media and that important voices are given a mouthpiece. In times of social media, it is no longer essential to spend a lot of money on a commercial or ads. With the right content and the right strategy, you can make your brand known and build your customer base.
Hello,
Nice that you found the way to us!
We are Christina and Claudia and together we created the Social Media Lab Vienna to pass on the tools of professional social media marketing to people who want to develop their potential in social media marketing. We are the owners of social media and content marketing agencies and work on social media projects every day, advise our customers and solve challenges that digital marketing brings with it. In the course of some cooperations, we realized that we harmonize perfectly as a team and complement each other perfectly with our know-how. After we were able to inspire people for social media creation in numerous social media workshops, we are happy to pass on the key to successful social media marketing to you. We want to help you with our coaching to successful awareness campaigns, more sales and greater brand awareness. Do you have any questions about our workshops or would you just like to get to know us?
About us
Which Lab is for you?
also you get
kickstart your business with the power of
social media
Preparation & Onboarding
intensive social media marketing training
valuable inputs and practical tips from everyday agency life
Social Media Lab Scripts & Confirmation of Participation
Q&A and interactive work
Drinks, food & the exchange at eye level
in the wonderful Social Media Lab Community
how to allocate your resources to the right channels.
Next Workshop
After the workshop you will know...
You want to...
Workshop location
your investment
Vorkenntnisse
keine
Social media basics
LAB
#01
#02
You want to...
perform better on social media
Achieve sales, create awareness and increase your awareness
sharpen your positioning
optimize your strategy
use your resources properly
stand out from the competition
you dare to try more, but you know
not quite sure how to go about it?
Best practice examples, exercises
Insights into current trends
Preparation & Onboarding
intensive social media marketing training
Valuable inputs from everyday agency life
Social Media Lab Scripts & Confirmation of Participation
Q&A and interactive work
drinks, food
the exchange at eye level in the wonderful Social Media Lab community
Checklists for various tools & additional apps
also you get
After the workshop you will know...
Social media addon
LAB
How to strategically plan your posts.
Next Workshop
your investment
previous knowledge
This one-day course is for you if you already have some knowledge about social media. Maybe you're already on a channel, but it's not working the way you'd like. We work together on a real channel, preferably your existing one.
Workshop Standort
Cowork Vienna in 1060 Wien
# Best-Practice-Beispiele, Übungen
# Einblicke in aktuelle Trends
# Vorbereitung & Onboarding
# intensives Social Media Marketing Training
# wertvolle Inputs aus dem Agentur Alltag
# Social Media Lab Skripten & Teilnahmebestätigung
# Q&A und interaktives Arbeiten
# Getränke & Snacks
# der Austausch auf Augenhöhe in der wunderbaren Social Media Lab Community
# Checklisten für diverse Hilfsmittel & zusätzliche Apps
#03
You want...
After this two-day workshop you know,
content creation
LAB
how to find content ideas
next workshops:
create even better content to pick up your community in the best possible way and to convince you of your offer.
Außerdem erhältst du
# Best Practise Beispiele für kreativen Content.
# Einblicke in aktuellen Social Media Trends.
# Vorbereitung & Onboarding
# intensives Social Media Marketing
# Wertvolle Inputs aus dem Agentur Alltag
# Social Media Lab Skripten & Teilnahmebestätigung
# Q&A und interaktives Arbeiten
# Getränke, Verpflegung
# der Austausch auf Augenhöhe in der wunderbaren Social Media Lab Community
# Checklisten für diverse Hilfsmittel
previous knowledge
Your investment
Workshop Standort
Cowork Vienna 1060 Wien
#04
Du möchtest...
# deine Strategie definieren und/oder optimieren.
# deine Social Media Kommunikationsmaßnahmen nachschärfen.
# wissen, wie du Social Media Marketing in deiner Branche richtig
und effektiv nutzen kannst.
# Einblicke in die Social Media Erfolgsgeheimnisse von
Unternehmen, die in der gleichen Branche tätig sind.
# ein effizienteres Zielgruppen-Targeting.
# wissen, auf welchen Social Media Kanälen deine potenzielle
Zielgruppe zu Hause ist und wie du diese erreichst.
Außerdem erhältst du
individuell
Workshop Standort
Vorkenntnisse
Dieser zweitägige Kurs ist der richtige für dich, wenn du bereits etwas Wissen über Social-Media gesammelt hast. Vielleicht bist du bereits auf einem Kanal vertreten, er funktioniert aber nicht so, wie du das gerne hättest. Wir arbeiten gemeinsam an einem realen Kanal, vorzugsweise dein bereits bestehender.
# Einblicke in aktuellen Social Media Trends.
# Vorbereitung & Onboarding
# intensives Social Media Marketing Training
# wertvolle Inputs aus dem Agentur Alltag
# Social Media Lab Skripten & Teilnahmebestätigung
# Q&A und interaktives Arbeiten
# Getränke, Verpflegung
# der Austausch auf Augenhöhe in der wunderbaren Social
Media Lab Community
# Checklisten für diverse Hilfsmittel & zusätzliche Apps
# wie du Multiplikatoren schaffst und identifizierst.
# wie du deine Zielgruppe definieren kannst und sie verstehen
lernst.
# wie du die generierten KPIs in Reportings deuten und dir zu
Nutzen machen kannst.
# wie du den idealen Content-Mix für deine Marken und Kanäle
zusammenstellst.
# wie du von einem Win-Win durch Testimonials, Affiliates und
Kooperationspartnern profitierst.
# welche Content Hacks es benötigt, um deine Zielgruppe auf dich
aufmerksam zu machen.
# wie du in der Meta Suite arbeitest und eine Ad aufsetzt.
# wie du dich/dein Unternehmen richtig in den Sozialen Medien
positionierst und deinen USP etablierst.
Social Strategies
LAB
after individual training
Next Workshop
your investment
meeting
Invest: individually
you take away
#05
make yours
Team social media fit
finally dare to enter the social media terrain?
do you know which KPIs exist and are relevant for you.
one tailored to the needs of your team
Social Media Training
Insights into current social media trends.
Preparation & Onboarding
An introduction to the most important tools
Clarity and consensus on eure social media activities.
A content plan developed individually in the team
Valuable inputs from everyday agency life
Social Media Lab scripts
Confirmation of Participation
Q&A and interactive work
communityChecklists for various tools & additional apps
Location
for group workshops we organize individual seminars on team retreats, conferences or at your office.
Ihr möchtet...
You also get,
Early Bird tickets available!
Our social media workshops are for
Homepreneurs
Interior designers, real estate professionals, architects, garden centers, master carpenters, textile companies, building contractors
We use social media but also the closely related Pinterest to create places of longing, to pick up and inspire people with a love of detail and living. Here you will learn how to do it. Including tips and tricks for room and object photography.
beautypreneurs
Beauticians, stylists, lifestyle and wellness facilities, masseurs, makeup artists
Selling Beauty & Wellness? In our workshops for beautypreneurs you will learn how to find your community, create content and strengthen your brand.
E-Commerce.preneurs
Fashion, lifestyle products, jewellery, pet shops, delivery services, etc.
In our social media for e-commerce workshops you will learn how to market your offer via Instagram, Facebook and Pinterest and how to sell products directly via the platforms. We also equip you for working with influencers and show you how to gain the trust of your customers and celebrate success.
opinion makers
Activism, awareness issues, political lobbying
Fundraising & activism with social media? This works out. Reach politicians, journalists and a broader following with awareness topics. Social media is one of the most important tools of political lobbying. Here you will learn how to use them to bring political, activist topics to the right community. After all, the biggest movements of our time have their roots in social media.
Organizers
Event manager, wedding planner, operator of event locations
How do I properly market events, concerts, clubbing, theater productions, congresses, festivals, conferences or workshops on social media and sell tickets? We'll show you how your event can become a box-office hit.
healthpreneurs
Healthcare entrepreneurs, yoga or Pilates teachers, life coaches, midwives, dentists , nutritionists, physiotherapists, wellness, etc.
What is important in health marketing in social media, how do you find your target group and how can health, exercise, nutrition or even medical products be marketed via social media?
In our workshops you will learn how to confidently and authentically communicate your service to potential customers and build a trustworthy brand.
foodpreneurs
Food & beverage marketing, gastro-marketing, chefs, food bloggers, beverage producers, food rescuers
This workshop not only makes you hungry, it also gets really content-heavy here. But by that we don't mean monologues and presentations lasting several hours. Here you put your hands on your smartphone, because no other area offers so many opportunities to get your community excited about your product or service. We'll tell you our secret recipe for a successful social media presence.
Artists & Creativepreneurs
Authors, actors, photographers, painters, moderators, musicians, tattoo artists, podcasters etc.
Use social media to draw attention to your portfolio and build up your fan base. In our workshop you will learn how to network with the power of social media in your scene and build your brand with the right strategy.
Upcoming workshops
Thu, Oct 05Ort wird bekanntgegebenOct 05, 2023, 9:00 AM – Oct 06, 2023, 5:00 PMOrt wird bekanntgegebenYou are a social media pro: creating content plans and planning and implementing campaigns is no problem for you. However, would you like to create more content yourself and according to your ideas?
Wed, Sep 20ViennaSep 20, 2023, 9:30 AM – 5:30 PM GMT+2Vienna, Schottenfeldgasse 85, 1070 Vienna, AustriaOur Basic 1 Workshop module is aimed at anyone who has little or no social media experience, but who has recognized the potential and would now like to get involved in working with the new media. We help you out of the social media jungle.
Mon, Oct 31Ort wird bekanntgegebenOct 31, 2022, 9:00 AM – 5:00 PMOrt wird bekanntgegebenThis workshop is ideal for you if you already have social media experience. Ideally, you are already represented on a channel or take care of one.
#01
"With Instagram &
Facebook increase conversion"
Excerpt of our workshop content
#02
"Courage to own
Brand!"
#03
Generate organic reach with Instagram Reels
Become part of the Social Media Lab community
and receive free insights updates on our workshops, tips, trends and content hacks in your mailbox four times a year.